Three generations of style for half a century of history...
The origin of our company that is known for its JUMP brand is far from dull...
The Société Alsacienne de Maroquinerie was created in 1960 by Mr. Menzer, one of the major leatherware craftsmen in France.
In 1969, Mr. Bernard Ehret joined the company as General Manager, and steered it towards the creation and manufacture of diving bags.
He moved forward with major innovations in this area, by using truck tarpaulins to replace the cotton that on contact with salt water, took on a rather unpleasant odour. This was the start of a beautiful adventure in the sporting world.
We were soon creating and manufacturing for prestigious brands such as SALOMON, ROSSIGNOL and ATOMIC in the ski world, DUNLOP, HEAD and LACOSTE for tennis, as well as SPIROTECHNIQUE, BEUCHAT and COMEX for diving.
At the beginning of the 80s, we were the European leader in the world of sports bags. Meanwhile, we were also working with ready-to-wear houses such as DANIEL HECHTER, NEW MAN, etc.
In 1979, we launched our first luggage with the JUMP® label, our philosophy is constant research for harmony between aesthetics and utility.
It's now 30 years since we began bringing shape, functionality, colours and sophisticated materials to the market, breaking old luggage codes and making dynamic creations to get away from the purely practical side of black luggage.
Purchasing one of our luggage pieces is not only a need, but also, and above all, love at first sight.
Anywhere, Anytime since 1979.